Nine times out of ten, people start a business because they are smart, knowledgeable, or even brilliant in the first quarter. They know their business, and they’re willing to deliver what customers want. The second part is where things get very complicated. How are you going to get your offer in front of the right people? So, in other words, how are you promoting your business?
Today, we’re going to look at incredibly simple yet highly effective ways to promote your business. Some of these can be applied easily without the need for specific training or major expenditure. If you were searching for new ways to meet your target market, you’re in the right place.
With the course of time marketing strategies are evolving. The year 2020 has been a roller coaster of economic and social upheavals which has also affected the way business activities were usually carried out. Some of the most important things to keep in mind while marketing your product now are; inculcating personalization and customization into the product so that it speaks to and is relatable to each customer. Secondly, investing in original research is also highly essential. You must keep your content up to date and expand blogging opportunities. These are just a few things that one must keep in mind to stay connected with the times.
5 Digital Marketing Strategies for Business Promotion
When we talk about marketing in Dubai, digital marketing has become crucial for almost all business owners due to its brilliant ability to raise sales using reduced costs compared to conventional marketing. Digital marketing can allow companies of all sizes to capitalize on several issues, particularly if they are properly used with the right digital marketing tools, each aimed at addressing specific aspects of cyberspace marketing. It wouldn’t be wrong to say that digital marketing has got ways needed to get ahead of your competitors.
YouTubing
YouTubing is a popular digital marketing technique. Countries like the UAE are said to be the world’s biggest user of YouTube. The YouTube channels have increased to 160% in the last three years. Meaning that your video will go viral as a digital marketing strategy to increase your conversions within a time of maybe a few days.
Google Ads
It is an online marketing network that allows paid advertisers to present short ads, product reviews, service offers, video content, and install mobile applications. Furthermore, the keyword planner tool that it provides is ideal for searching keywords for SEO purposes, such as high search results ranking websites. While the platform is very easy to use, businesses will need PPC (pay-per-click) and SEO (search engine optimization) services to get the job done.
Instagram is an excessively used app around the globe. Many businesses sponsor Instagram influencers to promote their products. Having a well-maintained Instagram account is also very important. Like Huda Kattan of Dubai, who has thirty million Instagram followers, you can also get the numbers if you have an active and appealing Instagram page! Increasing use of this social networking site can be worth your investment, as it is a powerful marketing tool!
Without Facebook, digital marketing is never complete. Being the world’s largest social network, Fb insights is the most effective tool for targeting your audience. Facebook’s Audience Insights offers you demographic info, preferences, interests, apps people use, and more.
Marketing in cyberspace requires a unique blend of passion, strategy, creativity and media expertise. In order to maximize the impact of your various digital marketing campaigns, the strategy should be developed on an individual basis, considering the requirements of the brand. But even if you have all the tools, you’ll be able to make little to no difference without an effective digital strategy.
Adding Emotions
Advertising for something as serious as a bank can become a challenge for the firm as the new generation is less interested in dull stuff and, of course, more drawn to technology, games and social media! Let’s come up with a strategy for digital marketing! Putting an ad on popular social media platforms on Mother’s Day about the importance of mothers and how they put families together will be touching for young people! Adding a touch of emotion to your service or business by having an emotional add-on would make it nearly inevitable for the youth to get drawn to it. It’ll make your company famous in no time at all!
Riz and Mona Consultancy
To use any of the above mentioned digital marketing technique, it is advisable to keep your audience in mind. Your marketing techniques should communicate how your business works and leave a permanent mark on them. Use these tips and strategies to create a story about your company that you can share with customers that incorporates your unique value proposition.
Our consultants at Riz and Mona Consultancy can help in creating a tailored marketing strategy for your business. Contact us today to book a consultancy session with our company and business setup experts.
