Registration of trademark and brand is important for all types of companies whether they are small or big. Brand registration provides complete mental satisfaction to companies as it prevents other corporations from using their name and logo for their own business interests. Brand registration also allows companies to sue other companies if they are using similar types of names and logos that are solely owned by branded companies. One can easily protect its brand through trademark registration in any country.
Although, brand registration is important for almost all types of companies, but it becomes extremely important in case of a multinational company. The business of Multinational Corporations (MNCs) is spread over several countries and they provide products and services around the globe. It is the reason that such corporations have immense interest in protecting their brand names and logos not only in a specific country or region but across the globe.
We have seen that multinational brands are very serious in protecting their assets. They don’t allow other companies to use any of their characteristic for their own business benefit. They are even ready to fight long legal battles for this purpose. These companies prefer to register their brand and logo in a country where they can easily secure their interests.
Therefore, it is important for these multinational companies to register their brand and logos from those countries or areas that not only provide complete protection of their trademark but also provide a solid base to their business. In this regard, Dubai has its own special place. The significance of Dubai in attracting large number of international companies is accepted on worldwide level.
There are several factors behind this notion. Dubai is a lucrative market for international companies due to large number of affluent population and arrival of millions of tourists every year. Dubai also provides import and re-exports facilities to these companies without or at very low tax.
Another important factor that provides best opportunity for such businesses is that UAE is the signatory of Berne Convention. Registration of a brand name and logo in Dubai is accepted not only in Dubai and UAE but also in more than 170 countries around the globe that are also part of this international convention for protection of trademarks. This is especially important for multinational corporations due to large scope of their business. This will allow them to do all types of business activities on global level without any fear for misuse of their intellectual property rights.
Dubai also has a very strict policy according to international standards regarding registration of trademarks and properties of all businesses. So, whether you want to secure your trademark in Dubai or already have an international trademark registration, you have nothing to worry doing business in Dubai. You just have to contact the authority that registers trademark for companies and your brand will be fully protected. The authorities in Dubai completely examine the World International Property Office (WIPO) in order to protect internationally accepted brands.
Main authority that checks application for trademark registration of business name in Dubai is the Ministry of Economy & Commerce. After completing the process of trademark registration, the international brand will be protected for 10 years after which the process can be renewed.
The procedure is lengthy and can take time. But you can easily reduce this time by contacting a formidable consultancy firm for trademark registration of a multinational company in Dubai. We at Riz & Mona Consultancy can assist you in getting quick and risk-free approval of your brand name and logo thanks to our vast experience in the matter and good reputation in government departments and market of Dubai. You can contact us via our WhatsApp # 971-56-9971225 or email address info@rizmona.com.
