Dubai is a major hub for social media influencers, making the influencer license in Dubai, UAE, essential for anyone looking to make money through social media platforms. With 10.65 million social media users in the UAE in 2024, accounting for 106% of the population due to multiple accounts per user, the demand for influencers is incredibly high. Influencers must obtain a license for activities like paid promotions, content creation, reviews, advertising, and product placements to comply with local rules and avoid fines.
This guide will help you understand the process, costs, and requirements to get an influencer license, ensuring you can tap into the profitable Middle Eastern market
Steps to Obtain an Influencer License UAE
Choose the Type of License
There are mainly three licensing options for influencer activities in the UAE;
- Category 1: A social media influencer applying for an individual license must also apply for a trade license directly to the Dubai Department of Economic Development(DED)
- Category 2: For small groups of influencers forming a company, requiring a trade license. This kind of small social media license is for influencers who want to create a company.
- Category 3: For influencers under certified Dubai social media influencer agencies.
Select Your Business Jurisdiction
Decide whether to establish your business in a free zone or on the mainland. Establishing a business in Dubai Free Zones can offer various benefits, including tax exemptions and full ownership.
Gather Required Documents
To apply for the influencer license from the NMC, keep the following documents ready;
- Passport Copy: A clear copy of your passport.
- Visa Copy: A copy of your current UAE visa.
- Emirates ID: If applicable, a copy of your Emirates ID.
- Business License: If you are applying as a company, provide a copy of your business license.
- Passport Photos: Two colored passport-sized photographs with a white background.
Complete the Application Form
Fill out the application form accurately, ensuring all details are correct to avoid any delays or rejections.
Submit Your Application
Submit the completed application form along with all required documents to the relevant authority, either through an online portal or in person at the designated office.
Pay the Licensing Fees
The cost of an NMC influencer license is AED 15,000 annually. Ensure you pay the required fees during the submission process.
Undergo Security and Government Approvals
Your application will be reviewed by the National Media Council (NMC) and other relevant government bodies. This may include background checks and other security measures.
Obtain Your License
Once approved, you will receive your UAE influencer license. This license is valid for one year and must be renewed annually.
Maintain Compliance
- Keep accurate records of all promotional content.
- Ensure adherence to laws regarding photography, defamation, privacy, and other relevant regulations.
- Renew your license annually and update any changes in your business structure or personal details.
Open a Bank Account (Optional but Recommended)
It is advisable to open a free zone bank account to manage your finances efficiently.
Why You Need an Influencer License in the UAE, Dubai
Getting a social media influencer license in Dubai Emirate is essential for several reasons that influencers must comply:
In summary, an influencer license is crucial for legal operation, professional credibility, financial gain, and avoiding legal penalties in Dubai, UAE.
Costs of Influencer Permit (NMC License) in the UAE
The cost of obtaining an influencer permit, also known as NMC License, in the UAE varies depending on the location and the type of setup. Here are the detailed costs:
| Category | Details | Cost (AED) | Frequency |
|---|---|---|---|
| General Cost | National Media Council (NMC) License Cost | 15,000 | Annually |
| Cost in Dubai | NMC license fee in Dubai | 15,000 | Annually |
| Cost in Sharjah | NMC license fee in Sharjah | 5,750 | Annually |
| Free Zone Setup | Additional costs beyond the NMC license fee for complete setup including necessary visas and administrative fees | Starting at 12,500 | One-time |
| Mainland Setup | Costs vary based on business structure and location | Varies | One-time |
FAQS (Frequently Asked Questions)
Can I operate as a social media influencer in Dubai without a license if I'm only promoting non-paid content?
No, a license is only required for paid promotional activities.
How long does it take to get an influencer license in Dubai?
The process typically takes 2 to 4 weeks.
Are there any ongoing requirements or renewals needed for the influencer license?
Yes, the license must be renewed annually with updated documents and fees.
Can I use my influencer license to operate in other Emirates of the UAE?
Yes, the license is valid across all Emirates.
What happens if my application for an influencer license is rejected?
You can address the issues and reapply. Consult a legal expert if needed.
