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Dubai launches ISEZA (International Sports and Entertainment Zone), the UAE’s first free zone for sports and entertainment. Located in One Central at DWTC Free Zone, it offers 100% foreign ownership, tax incentives, and a seamless setup process.

ISEZA welcomes sports leagues, media firms, event organizers, and tech startups, including e-sports and AI-driven sports tech. This guide covers its benefits, business setup process, and key regulations.

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Steps to Launch Business in ISEZA Free Zone

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Choose Your Business Activity

Select from sports management, event organization, media broadcasting, e-sports, or digital innovations.

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Select a Legal Structure

Options include Free Zone Establishment (FZE) for single owners, Free Zone Company (FZCO) for multiple shareholders, or a Branch Office for existing businesses.

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Reserve Your Trade Name

Ensure the business name follows UAE naming guidelines and is unique within ISEZA.

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Apply for a Business License

Submit an application specifying your business activity, legal structure, and required approvals.

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Lease Office Space

Choose from flexi-desk, shared offices, or private office spaces within the Dubai World Trade Centre Free Zone.

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Submit Documents & Get Approvals

Required documents typically include passport copies, shareholder details, business plan (if applicable), and NOC (for UAE residents).

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Receive Your Business License

Once approved, you’ll receive your official trade license to legally operate within ISEZA.

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Apply for Visas & Corporate Bank Account

Secure investor and employee visas as per the company’s requirements and open a corporate bank account.

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Why Choose ISEZA? Key Benefits for Businesses

Full Ownership

Business-Friendly Policies

Prime Location

Easy Business Setup

Access to Entertainment Network

Supportive Environment

Types of Businesses That Can Operate in ISEZA

Sports Management & Marketing

Companies in athlete management, sponsorships, brand partnerships, and sports consultancy can establish in this free zone, leveraging Dubai’s position as a sports industry hub.

Event Management & Talent Representation

ISEZA supports sports event organizers, talent agencies, and management firms, offering seamless operations with access to top venues and industry networks.

Media & Broadcasting

Media companies, from sports channels to live-streaming services, can leverage ISEZA’s hub for Dubai’s advanced infrastructure and global reach.

E-Sports & AI-driven Sports Tech

ISEZA supports gaming organizers, e-sports teams, AI analytics, and tech startups driving innovation in sports engagement and training.

Fan Tokens & Web3 Innovations

Companies in blockchain-powered fan tokens, NFTs, virtual experiences, and Web3 solutions can establish in ISEZA, leveraging Dubai’s innovation-driven economy.

Influencers, Creators & Artists

ISEZA supports influencers, YouTubers, podcasters, and artists, offering a structured space to monetize their brand and collaborate with major media and sports companies.

Licensing Options & Costs in ISEZA

ISEZA offers flexible licensing options tailored to the sports and entertainment industries, making it easier for businesses to operate within their niche.

ISEZA provides multiple license categories to accommodate various business activities:

  • Sports Management & Marketing License – For agencies managing athletes, sponsorships, and sports branding.
  • Event Management License – Covers organizing and hosting sports tournaments, entertainment events, and fan experiences.
  • Media & Broadcasting License – For companies involved in TV, radio, digital content, live streaming, and production.
  • E-Sports & Gaming License – Designed for e-sports organizations, gaming tournament hosts, and game development companies.
  • Technology & Innovation License – Covers AI-driven sports analytics, fan engagement platforms, and Web3 applications.
  • Creative & Influencer License – For social media influencers, content creators, and artists operating within the sports and entertainment sectors.

While exact pricing will depend on the business structure and license type, ISEZA is expected to offer competitive setup costs compared to other free zones in Dubai. Estimated costs include:

    • License Fee: Starting from AED 15,000 – AED 30,000 annually, depending on the business activity.
    • Office Space: Options range from flexi-desk packages (AED 12,000+) to full office rentals within the Dubai World Trade Centre.
    • Visa Costs: Investor and employee visas start from AED 3,500 per visa.
    • Additional Fees: Business registration, administrative charges, and regulatory approvals may apply.

Key Rules & Regulations in ISEZA Dubai, UAE

ISEZA operates under a structured legal framework tailored to the needs of sports, entertainment, and digital businesses. Below is a breakdown of the key regulations businesses should be aware of.

Key Regulation Details
100% foreign ownership No local sponsor required
Legal structures available FZE, FZCO, or branch office
Investor & employment visas Based on office space & business activity
Tax policies Zero corporate & personal tax; 9% corporate tax beyond AED 375,000 revenue
Profit repatriation Full repatriation with no restrictions
Customs duties No customs duties on imports & exports within the free zone
UAE labor laws UAE laws apply for hiring, contracts, & employee rights
Intellectual property protection Covers trademarks, copyrights, & media content
Media licensing Required for broadcasting, influencers, & digital content
Data protection compliance Compliance required for AI-driven sports tech & digital businesses
Virtual asset regulations Applies to NFTs, fan tokens, & blockchain innovations
Gaming & e-sports regulations Must follow Dubai Media Council’s content & advertising laws
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Business Setup Consultants in ISEZA Free Zone

How Riz & Mona Consultancy Can Help?

Riz & Mona Consultancy is renowned as one of the top business setup consultants in Dubai, with over 15 years of experience facilitating a wide range of businesses throughout the UAE. Our deep connections with government officials and key authorities, combined with our extensive expertise in consultancy, streamline the process of establishing your business in Dubai. Additionally, we offer comprehensive financial, legal, and corporate services to support our clients throughout their business endeavors.

We are here to provide comprehensive support for your Business Setup in Dubai ISEZA Free Zone, from preparing your documents to completing the process. Connect with us now to begin your journey with a FREE consultation!

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FAQS

How much does it cost to set up a business in ISEZA?

Costs vary by license type and office space, with business licenses starting from AED 15,000 and visa fees from AED 3,500. Additional fees may apply for office rentals and administrative charges.

How does ISEZA support e-sports and AI-driven sports technology companies?

ISEZA provides a regulatory framework, licensing options, and infrastructure for e-sports teams, gaming events, AI sports analytics, and digital innovation ventures.

What kind of office spaces are available in ISEZA?

Businesses can choose from flexi-desk solutions, serviced offices, and full-fledged commercial spaces within One Central at DWTC, offering flexible leasing options.

How long does it take to register a company in ISEZA?

The registration process is streamlined, typically taking a few days to a couple of weeks, depending on the business activity and regulatory approvals.

Are there any residency visa options for business owners and employees in ISEZA?

Yes, ISEZA offers investor and employee visas, with eligibility based on company size and office space requirements, enabling long-term residency in Dubai.

How does ISEZA contribute to Dubai’s Economic Agenda (D33)?

ISEZA aligns with D33 by attracting global sports and entertainment investments, fostering innovation, and positioning Dubai as a leading industry hub.

What are the rules regarding intellectual property and media rights in ISEZA?

Businesses must comply with UAE intellectual property laws, ensuring copyright protection, licensing regulations, and ethical media content distribution.

Are there any specific regulations for digital engagement and fan tokens in ISEZA?

Yes, ISEZA regulates blockchain-based fan tokens, NFTs, and digital sports engagement platforms, ensuring compliance with UAE financial and media laws.

How does ISEZA compare to other sports and entertainment hubs globally?

ISEZA stands out with tax benefits, full foreign ownership, cutting-edge digital infrastructure, and proximity to global events, making it a unique industry-focused free zone.